Dementia Awareness Training - 25 Acts of Kindness in 2025

Dementia Awareness in Business – Why It Matters More Than You Think

Part of the 25 in 25 Acts of Kindness initiative by Clickingmad Ltd

At Clickingmad, 2025 marks 25 years in business — and to celebrate, we’ve launched 25 in 25 Acts of Kindness, a campaign focused on giving back in meaningful and lasting ways to the people and communities we care about most.

As part of this initiative, we’re donating £75,000 worth of digital services to charities and non-profits. But we’re also committing to volunteering, fundraising, and awareness training — because true kindness doesn’t stop at giving. It includes learning, listening, and showing up for others with empathy and respect.

One of the first steps we’ve taken in our journey was to complete dementia awareness training, in preparation for an upcoming visit to Coverage Care’s Innage Grange in Bridgnorth. The training has been one of the most powerful learning experiences we’ve had as a team — and it’s changed the way we see our role in the community.

Connect with Coverage care here: https://www.linkedin.com/company/coverage-care-services/

Dementia Awareness in Business

The Reality of Dementia in the UK

Dementia is now the leading cause of death in the UK, surpassing even heart disease and cancer. It affects over 900,000 people today — and that number is expected to rise to 1.6 million by 2040.

It’s a condition that impacts memory, reasoning, communication, and the ability to perform everyday tasks. But it also affects so much more than that — relationships, confidence, independence, and emotional wellbeing. And while the majority of people living with dementia are older, it can affect younger people too.

Despite its prevalence, dementia is still not well understood by most — and that’s something we believe needs to change.

Why Dementia Awareness Matters in the Workplace

You might not associate a digital agency with dementia, but here’s the truth: dementia affects everyone. Whether it’s a parent, a partner, a client, a neighbour, or even a colleague, most of us will know someone impacted by the condition.

For businesses, that makes dementia awareness not just relevant — but essential. It helps us:

Understand the needs of older or vulnerable clients
Create more accessible services and digital platforms
Support employees who may be carers or personally affected
Foster a culture of empathy, inclusion, and patience

Helping Our Team Prepare — Especially Younger Staff

As we prepare to visit Innage Grange throughout this year, we wanted to ensure our team was equipped to engage with residents respectfully and confidently. For some of our younger staff, this will be the first time they’ve entered a care home or interacted closely with people living with dementia.

The training helped bridge that gap. It taught us about the different types of dementia, the range of symptoms, and the lived experiences of those affected. But more than that, it helped us understand how to listen, how to respond, and how to support someone without judgment or fear.

It gave our team a sense of confidence and purpose that will shape not just this visit, but future interactions with people from all walks of life.

A Broader Impact on Our Business

This training goes beyond preparing for one act of kindness. It’s helped us reflect on how we communicate, how we serve our clients, and how we approach accessibility in everything we do.

It’s easy to think of dementia as something that happens "elsewhere" — in care homes, hospitals, or specialist settings. But the truth is, people with dementia are everywhere. They’re our neighbours, our customers, our colleagues, and our loved ones.

They deserve to be understood and supported in every environment — including the workplace and at home.

Why Other Businesses Should Do the Same

We believe that every business — no matter the sector or size — should consider dementia awareness training. Not because it’s trendy. Not because it ticks a CSR box. But because it helps create workplaces that are more human, more patient, and more inclusive.

Here’s what we gained from just one session:

Greater awareness and understanding of dementia
Practical tools for communication and support
Confidence to engage with people living with cognitive conditions
A stronger, more connected team
A renewed sense of purpose in how we work and give back

It’s not a big time commitment. But the impact is long-lasting.

What’s Next: Our Visit to Innage Grange

Our regular visits to Innage Grange throughout this year will be one of the highlights of our 25 in 25 journey. We’re not going there as experts — we’re going as learners, listeners, and friendly faces.

We’re looking forward to sharing time with the residents and staff, offering companionship, conversation, and smiles. It’s a small act in the grand scheme of things — but we know from our training just how powerful small moments can be.

And thanks to what we’ve learned, we’ll be going in with greater understanding, deeper empathy, and the confidence to make our visit meaningful.

Why 25 in 25 Is About More Than Giving

25 in 25 isn’t just about donations or discounts. It’s about connection, growth, and real change.

We’re proud to be supporting charities with digital services — but we’re equally proud to be stepping outside of our usual day-to-day to become more aware, more compassionate, and more involved in the world around us.

This dementia awareness training has already made a lasting difference to how we see our role — not just as a business, but as a team of people who care.